of "Annette Lynch Speaking" (on 2014 Maui SBW)
Great tips about positioning your product, selling to the emotions, and headlines that capture attention. Engaging presentation.
With the principles of ‘keeping dollars in the local economy’ and ‘community well-being’ - Maui County has embraced the greater National Small Business Week(*) with a program of educational events similar to those hosted by larger cities. This is one of many ways that Maui County validates and celebrates its small business community role in making the local economy more vibrant.
In 2014, Maui County officials, prompted by a Maui Business Brainstormers initiative, chose to join the National Small Business Week(*) celebration by offering five days of free, educational events to benefit local entrepreneurs and small businesses owners and managers. 2015's Maui SBW will again offer free educational workshops and seminars presented by top-notch guest presenters and business subject-matter experts from Hawai'i (Maui, O'ahu) and California (Berkeley, Los Angeles and San Francisco.)
(*)Every year since 1963, the US president has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners through award ceremonies. Last year’s proclamation by President Obama stated, "I call upon all Americans to recognize the contributions of small businesses to the competitiveness of the American economy with appropriate programs and activities." Nationwide, business award ceremonies and free educational events are usually scheduled during the second week of May.
In larger cities, SBW offers an intense program of award and educational events, which also include sponsored parties to boost the SBW message: "We celebrate small businesses that fuel America’s economic innovation and prosperity." In smaller cities, the SBA offers webinars in place of live events. In the Aloha State, the SBA Hawai‘i District celebrates SBW with award ceremonies on each of the islands with Maui standing out by also offering educational events.